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The Problem with Sounding Like No One
A recent Instagram post caught my attention with a statistic about AI-written content. 52 percent of consumers said they become less engaged when they suspected an article was written by AI. I often do, too. When I come across “It’s not just X, it’s Y!” or a string of short sentences straining to sound profound, I can feel myself losing interest. I went looking for the original study mentioned in the post. Bynder surveyed 2,000 people in the U.S. and U.K. and asked them to co

Julie Blacklock
Sep 303 min read


Bring Something to the Room. Then See What the Room Can Do with It.
Taylor Swift recently sat down with Harvey Mason Jr., CEO of the Recording Academy, to reflect on twenty years of music. She was speaking to a room full of songwriters at the Grammy Museum in LA, a gathering of people who deeply understand both the craft of writing and the changes reshaping creative work across industries. As the two walked through her albums and the moments of inspiration behind them, I imagine the writers in the room were listening closely for what she migh

Julie Blacklock
Sep 13 min read
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